1993 Culture Beat: Mr Vain

More Eurodance, but this is definitely one of its lesser offerings - there's a lazy, cash in feel to 'Mr Vain' that reminds me of one of those bootleg t shirts hawked outside concert venues. Cheap, but not all that cheerful, 'Mr Vain' takes and applies the genre elements with the economy of Occam's razor, but the flabby oompah beat dances on treacle and Jay Supreme's bull bellow rapping makes Turbo B sound like Nas back on those Snap! tracks. Brit vocalist Tania Evans does her best, but the unimaginative and uninspiring 'Mr Vain' barely gives her lemons to work with; it might pass muster when slotted into the middle of a dance mix, but shorn of its mates to prop it up it just falls flat on its face. It's also with a heavy heart I can report that this was the first single since the early 1950's not to be released on seven inch vinyl and so heralds the beginning of the end of a medium I hold so dear. Ah well.