Saturday 16 July 2011

1996 Gina G: Ooh Aah...Just A Little Bit

You've got to feel a bit sorry for Ms G. Europe had been successfully exporting its cheesy synth pop to the UK for most of the decade, yet when she tried to reciprocate with this entry for Britain at the Eurovision Song Contest, they cocked a snook and gave her eighth placing. Nevermind, at least the UK proved as keen to buy its own homegrown Eurodance as it was to import it; from the opening parp to arms fanfare through to the relentless bounce of the marching beat, 'Ooh Aah' is Eurodance writ large and Gina grabs her moment by going at the lyric like a dog with a bone. The Velcro catchy chorus is maybe flogged a bit too hard, but context is important and in the best tradition of the contest, those "Ooh.....Aah"s are good times Esperanto designed for a whole continent to sing along to. Or not if the '96 voting was anything to go by. But in its cheap, cheerful cheesiness, it gets a solid eight from me.


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